IBS Mascot

The company is introducing a new integrated system that has the functions of engagement management, contact management, time management, expenses management and others that help to improve efficiency.

As a start to the internal-communication campaign, the team agreed to come out with a mascot.

Below are the proposed designs that I came out with for voting.

Each of them carries interesting characteristics to enrich their design.

SpikyFriendly alien from IBS planet. He is cool and steady, just like his body color.

FlamboHe is passionate and energetic.

Flexy
A soft spoken and a humble gentleman. Flexible, there is never an dead-end, any problems can solve through communications.

Floaty

An eco-friend. Likes to talk and to motivate people, a motivator. Always floating as he wants to be there for you as fast as he could when you need help.

Wooky 

 Strong and healthy. Patient and open to help. He represents the well-developed of this system, powerful and effective.

BlueBee

Friendly robot from IBS planet. Energetic and active. Positive thinking. 

The voting results – BlueBlee won.

Mascot has been decided. Now is the time to come out with a few variations for other communication initiatives, such as premium gift, marketing and communication toolkit and so on.

T-shirt design for Change Agent

Actual shot on T-shirt for Change Agent - Back

Actual shot on T-shirt for Change Agent - Front

KPMG Values Award

There was a request to create a logo for the KPMG Values Award.

The award is about giving compliment to those outstanding employees.

I have came out with 3 logo designs :

Design 1

Design 2 - RED as main color

The management decided to go with Design 3 which represents KPMG branding very well.
The color balls represent the Seven KPMG values.

Design 3 - Using KPMG corporate color. 

KPMG Fun Facts

KPMG was going to advertise in ACCA Guide Book.

Other than the corporate ads, HR suggested a different approach to make KPMG more appealing to the younger generation. Introducing KPMG with the implementation of infographics is a very good way to start.

I have came out the artwork below and it has been advertised in the recent issue of ACCA Guide Book.

KPMG MGC2011 Posters

Came out with posters for KPMG internal annual event - MGC 2011.

The theme is "Innovate For Quality Growth".

The organiser provided me with the Quotes and I need to come out with the designs.

By referring to the theme "INNOVATE", I have pushed myself to think out of the box. To standout by not breaking the brand guides, it has been the main challenge for the design team. 

We normally relates "Think Out of The Box" with light bulb of the Light Bulb and make it alive by "humanising" it. “给灯泡赋予生命”, this is how we say it in Mandarin.

I want the ideas to be fun and innovative. 

Wings to Fly .  Keyword : Freedom and Possibilities

Ability to Predict.  Keyword : Predict and Future

Thoughts of Fun.  Keyword : Motivate and Fun

Dare to Speak.  Keyword : Leader and Follower

The actual print out.

KPMG Post-it-note

The design team was requested to come out with a Post-it-note design for the HR team.

This post-it-note will be distributed to the college and university students during roadshows and career fairs.

The design must carry the message "Live. Learn. Discover. Achieve" and must be appealing to the Gen-Y-ians.

I have proposed 2 design concepts.

Concept 1 : A fun way to project the message and still carry the corporate image. 

Concept 2 : A more funky style with colors to project the message and more appealing to the Gen-Y-ians. 

The management ended up by going with Concept 1.
Here are the final outputs.

Front Cover

Inner Page and the Filling

Back Cover