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Monday, February 6, 2012

VXR LiPo Battery Label

VXR LiPo packaging is fairly easy.
It only consists of a silver labeling with design on it.

The design has been evolve through time and I have came out with the latest design for future branding demand.

First Generation - before I joined VXR


Second Generation - my 1st design for lipo


Proposed design for new lipo labels.
Inserted some new age elements to attract the R/C hobbyists.

VXR Website

For first task for joining VXR is to maintain and to beautified the website.
After 3 years, the bosses decided to revamp the website.


Old VXR Website

One of the proposed new web layout

This is approved web layout and now VXR is using this new layout for their website.

VXR Event Poster

VXR participated in a career event at UUM some times ago.
Other than flying blimp, we also have a booth to sell R/C products and create brand awareness.

To let the students know more about VXR and new programme to promote R/C for education, here are the printed poster designs :

Company Profile

Info n R/C Technology for Education

VXR Company Profile

VXR do not have its own company profile.
After dealing with a few suppliers, I think there is a need to come out with one.

Thus, here is the VXR very own company profile.

Front and Back page

Inner Page with simple info

VXR NiMh Wrap

VXR produced lipo batteries. 
To expand the business and to fulfill the market demand, we decided to do OEM  for NiMh battery which is  commonly use for R/C hobbyists.

Here are my design for the battery wrapping :

Insert the design into the template provided by the manufacturer

Photography on the final output

Photography on the final output

VXR Logo - Rebrand

Bosses were thinking to rebrand VXR.
I was being asked to start with something fun before they actually proceed with the decision.

VXR Racing Original Logo

Proposing new VXR Racing Logo - 2D

Proposing new VXR Racing Logo - 3D to add in futuristic concept

For fun sake, I have also came out with a teaser

VXR Ad in Racing Lines

VXR Racing was a lithium polymer battery manufacturer mainly for R/C industry. Our market was not limited to local but even to the international.

Racing Lines is the Australia R/C magazines and we decide to advertise in the magazine to create brand awareness. 

Here is the ad designed by me in 2006.


KPMG Fun Facts

KPMG was going to advertise in ACCA Guide Book.
Other than the corporate ads, HR suggested a different approach to make KPMG more appealing to the younger generation. Introducing KPMG with the implementation of infographics is a very good way to start.

I have came out the artwork below and it has been advertised in the recent issue of ACCA Guide Book.


KPMG MGC2011 Posters

Came out with posters for KPMG internal annual event - MGC 2011.
The theme is "Innovate For Quality Growth".

The organiser provided me with the Quotes and I need to come out with the designs.
By referring to the theme "INNOVATE", I have pushed myself to think out of the box. To standout by not breaking the brand guides, it has been the main challenge for the design team. 

We normally relates "Think Out of The Box" with light bulb of the Light Bulb and make it alive by "humanising" it. “给灯泡赋予生命”, this is how we say it in Mandarin.
I want the ideas to be fun and innovative. 
Wings to Fly .  Keyword : Freedom and Possibilities

Ability to Predict.  Keyword : Predict and Future

Thoughts of Fun.  Keyword : Motivate and Fun

Dare to Speak.  Keyword : Leader and Follower

The actual print out.

KPMG Post-it-note

The design team was requested to come out with a Post-it-note design for the HR team.
This post-it-note will be distributed to the college and university students during roadshows and career fairs.

The design must carry the message "Live. Learn. Discover. Achieve" and must be appealing to the Gen-Y-ians.

I have proposed 2 design concepts.

Concept 1 : A fun way to project the message and still carry the corporate image. 

Concept 2 : A more funky style with colors to project the message and more appealing to the Gen-Y-ians. 

The management ended up by going with Concept 1.
Here are the final outputs.

Front Cover

Inner Page and the Filling

Back Cover